Sherlock series 3 breaks DVD pre-order record

Sherlock's third series has broken DVD pre-order records.

The popular BBC drama, starring Benedict Cumberbatch and Martin Freeman, broke the record for the most customer pre-orders for a programme yet to finish broadcasting.

In addition, the boxset of Sherlock series 1 and 2 took a place in the top ten best-sellers of 2013 in the TV titles chart, according to data from BBC Worldwide.

The news follows Sherlock writer Steven Moffat's revelation that he and co-creator Mark Gatiss have already begun preparations for series 4 and 5 of the show after the third series concludes this Sunday (January 12).

The data reveals that the UK's best-selling TV title on DVD in 2013 was Top Gear: The Perfect Road Trip, which features presenters Jeremy Clarkson and Richard Hammond driving across Europe.

Doctor Who's 50th anniversary episode, 'The Day of the Doctor', also performed well, achieving the biggest ever week one sales for a Doctor Who title.

Source: Digital Spy